Can Social Media Boost Your Bottom Line?
One recent study suggests it can.
- Jul 21, 2009
If you've been meaning to incorporate tweeting and blogging into your marketing plan, now's a good time to start. A recent study indicates using social media can help improve sales.
The study, released by Wetpaint and the Altimeter Group, revealed that companies with the greatest activity on social media channels (e.g. blogs, Facebook, Twitter, etc.) saw an increase in revenue of 18 percent over the past year. Those with the least activity saw a drop of 6 percent.
While the study focused on leading brands, the results could have value for companies of any size.
"The ENGAGEMENTdb study goes a long way towards validating the importance of social media for business," notes Ben Elowitz, CEO of Wetpaint. "The closer any company is to its customers, the better. And it's hard to argue with the ability for social media to create such proximity.
"Companies should feel much more comfortable investing in social media—the correlation to results is so clear," he says.
The study compared 100 of the top companies as identified by BusinessWeek. Starbucks was the most engaged in social media, followed by Dell, eBay and Google. Amazon was eighth on the list.
Wetpaint and the Altimeter Group report the companies that did well in the study have "dedicated teams" that "evangelize social media across the entire organization." These groups also see social media as an indispensible tool.
"To be specific, companies that are both deeply and widely engaged in social media surpass their peers in terms of both revenue and profit performance by a significant difference," according to a report documenting results of the study. "In fact, these mavens have sustained strong revenue and margin growth in spite of the current economy."
Still, some question the large-scale impact of social media on businesses' bottom lines.
For example, McDonalds did better financially than Starbucks in the past year but didn't make the top 10 in the study. Other companies, such as Apple also had a good year.
"Apple is selective with its [social media] engagement, but it's hard to argue with [its] financial performance," contends Larry Dignan of ZDNet. "IBM also fails to make the maven cut but has stellar results in the last 12 months."
Thursday, 22 April 2010
Wednesday, 31 March 2010
twitter success - EASY SUCCESS
twitter success - EASY SUCCESS7 Insanely Useful Ways to Search Twitter for Marketing
..http://bit.ly/9hFVsd
..http://bit.ly/9hFVsd
Thursday, 25 March 2010
Saturday, 20 March 2010
EASY SUCCESS THE COMPLETE SYSTEM FOR MAKING MONEY ONLINE
Fear is the biggest rewason for failure and taking action is the biggest reason for success, where do you see yourself in 2 years time?.EASY SUCCESS THE COMPLETE SYSTEM FOR MAKING MONEY ONLINE
Friday, 18 September 2009
twitter vs facebook
TWITTER VS FACEBOOK
Just over a year ago, Twitter acquired a small startup, Summize, a search engine for tweets. Once the deal was done, Twitter launched Twitter Search, and the real-time search revolution began.
Because of that acquisition, real-time search has exploded. Twitter Search and trending topics have become a staple of the Twitterverse. It has also become one of the top tools for tracking major world events (i.e. the #IranElection crisis).
For the last year, Twitter has had no major rival in real-time search. But last week, that all changed when Facebook launched its real-time search engine. Not only can it search status updates, but it also tracks photos, notes, videos, and more. Can Facebook, with its larger userbase and recent talent acquisition, make Twitter Search irrelevant? Or does Twitter’s open platform and first-mover advantage give it the edge?
Who Do You Think Will Win?
You can argue compellingly that either company will eventually win out in real-time search, or even that the market’s big enough for both companies. Heck, Google could launch a real-time search engine and sweep away both Facebook and Twitter Search, or a start-up could make a big impact.
That’s why we want to hear from you. Who do you think will win the real-time search war? Will it be Twitter, with its tremendous growth and open platform, or will it be Facebook, with its enormous user base and rich technology? Cast your vote, and then leave your reasoning in the comments:
Just over a year ago, Twitter acquired a small startup, Summize, a search engine for tweets. Once the deal was done, Twitter launched Twitter Search, and the real-time search revolution began.
Because of that acquisition, real-time search has exploded. Twitter Search and trending topics have become a staple of the Twitterverse. It has also become one of the top tools for tracking major world events (i.e. the #IranElection crisis).
For the last year, Twitter has had no major rival in real-time search. But last week, that all changed when Facebook launched its real-time search engine. Not only can it search status updates, but it also tracks photos, notes, videos, and more. Can Facebook, with its larger userbase and recent talent acquisition, make Twitter Search irrelevant? Or does Twitter’s open platform and first-mover advantage give it the edge?
Who Do You Think Will Win?
You can argue compellingly that either company will eventually win out in real-time search, or even that the market’s big enough for both companies. Heck, Google could launch a real-time search engine and sweep away both Facebook and Twitter Search, or a start-up could make a big impact.
That’s why we want to hear from you. Who do you think will win the real-time search war? Will it be Twitter, with its tremendous growth and open platform, or will it be Facebook, with its enormous user base and rich technology? Cast your vote, and then leave your reasoning in the comments:
Saturday, 16 May 2009
new twitter tools
5 new twitter tools
1)TweetWheel - You may have a 100 or even 1000 followers. Which of your followers know each other? Tweet Wheel helps you find out visually. Note, if you have a LOT of followers, this will take a while.
The account I searched on has around 1,400 followers and it looks like Tweet Wheel limits the display to 100 or so. There’s only so much room on the screen.
Who Should i Follow? - Whether you’re new on Twitter or an early adopter, there are likely people you should be following, but aren’t. Which begs the question, “Who should I follow?”. That’s where the tool, whoshouldifollow.com comes in. :) It looks at who’s following you that you’re not following back and has sliders for filtering by popularity and physical location.
2)Twerpscan - Now that you’ve beefed up your list of people to follow, who shouldn’t be following you? If there are opportunistic marketers following everyone under the sun in the hopes those good souls will just automatically follow them back, this tool might help identify those whom you may want to block.
The thing about this tool is that you have to login, so you may want to change your password to something temporary before running the tool and then change it back when you’re done. Twerpscan checks the number of followers of everyone on your contact list, the number of people they are following, and the ratio between them offering each follower’s name, bio, last tweet, a reputation thumbs up or down, followers, following and a link to block the follower if the ratio is over the threshold you set.
3)There are also some nifty search operators like the one that helps you look for Tweets where people say “cool” but only Tweets that include links. Of course, there is an RSS feed for any search results page as well.
Twitt(url)y - Where do we find out about many of these tools and news before the rest of the Twittersphere? Friendfeed is first but after that, Twitt(url)y does a nice job of providing a Techmeme style representation of up and coming URLs that are mentioned in individual Tweets.
1)TweetWheel - You may have a 100 or even 1000 followers. Which of your followers know each other? Tweet Wheel helps you find out visually. Note, if you have a LOT of followers, this will take a while.
The account I searched on has around 1,400 followers and it looks like Tweet Wheel limits the display to 100 or so. There’s only so much room on the screen.
Who Should i Follow? - Whether you’re new on Twitter or an early adopter, there are likely people you should be following, but aren’t. Which begs the question, “Who should I follow?”. That’s where the tool, whoshouldifollow.com comes in. :) It looks at who’s following you that you’re not following back and has sliders for filtering by popularity and physical location.
2)Twerpscan - Now that you’ve beefed up your list of people to follow, who shouldn’t be following you? If there are opportunistic marketers following everyone under the sun in the hopes those good souls will just automatically follow them back, this tool might help identify those whom you may want to block.
The thing about this tool is that you have to login, so you may want to change your password to something temporary before running the tool and then change it back when you’re done. Twerpscan checks the number of followers of everyone on your contact list, the number of people they are following, and the ratio between them offering each follower’s name, bio, last tweet, a reputation thumbs up or down, followers, following and a link to block the follower if the ratio is over the threshold you set.
3)There are also some nifty search operators like the one that helps you look for Tweets where people say “cool” but only Tweets that include links. Of course, there is an RSS feed for any search results page as well.
Twitt(url)y - Where do we find out about many of these tools and news before the rest of the Twittersphere? Friendfeed is first but after that, Twitt(url)y does a nice job of providing a Techmeme style representation of up and coming URLs that are mentioned in individual Tweets.
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